About Us




It was Mark Twain who modernised Shakespeare in stating “clothes maketh the man”. Our aim here at WÜD is to do just that… We are all for making up a man and helping to achieve the look and mood he wishes to portray.

From the smart casual dress code to an interview, that first meeting with the Mother-in-Law, or a 1st, 2nd or 100th date; to a night out with the fellas or a fancy wedding, here at WÜD we have it covered.

We handpick items from our fantastic suppliers and trial and wear all our clothes which puts us in a great position to always recommend what will fit our customers best.

We set up WÜD in 2016 to build a particular style and brand, focussing on a quirky slant and individualism, harking back to a fun fashion era driven by memories of the 70’s and 80’s. 

Having worked in the City for over 20 years Rory always dreamed of running his own business, where pounds, shillings and pence were not the be all and end all; where the customer is king and not the filthy lucre.

At WÜD our mantra is “We have only one customer in front of us...and that’s you”. We seriously pride ourselves on our attentive, professional service. After all, shopping should be a fun experience. 


Our aim is to provide this One to One assistance as well as supporting you virtually. Buying for a partner, loved one or friend? Let us help you kit them out. Not sure of sizing? Give us a message and together we can find the right size.


We truly are a family run business, with Rory, the brains behind it all and the face of the shop, Alex in charge of online and the 3 girls (a wannabe teenager, a sassy toddler and a cheeky baby – have pity on us!) who you’ll quite often find in the shop welcoming you at the door or dishing out chocolates to customers, and themselves when they think we’re not looking! Plus head of security, our chocolate lab who you’ll see in some of our photos and greeting you in the shop.

So hopefully you will see something you like, as those kids need feeding!

And most importantly, thank you for visiting our website. 

Rory and Alex


You can visit us in store at:

WÜD, 70 High Street, Tenterden, Kent, TN30 6AU